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Campaign Deliverables

A tea company needed a site redesign and new email templates. After our campaign ended with them, all assets were made to be easily edited by the client. Overall, their site followed my designs after development. Take a look at the live site below.


Branding

Typography

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Cormorant Garamond

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Cormorant Garamond Italic

Used for details

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Open Sans

Used for body copy. Known for its readability.

Color Theory

#757575

#757575

#ffffff

#ffffff

#C0C0C0

#C0C0C0

#48233C

#48233C

#956B70

#956B70

#bc6c25

#bc6c25

#000000

#000000


Website Redesign

Old Design

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New Design

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White Lion’s old website suffered from a lack of visual clarity, poor usability, and an outdated design aesthetic. A modern redesign focusing on simplicity, clear navigation, and a strong visual hierarchy would greatly improve the user experience.

Home Page

Home Page

Product Page

Product Page

Blog Page

Blog Page

Cold Brew Recipe

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